Herb Ritts
PhotographerKnown for: celebrity and fashion photography in Los Angeles
Herb Ritts began photographing his actor and model friends in Los Angeles in the late 1970s with a formal clarity influenced by classical sculpture and the California light. His advertising campaigns for Gap, Versace, and Armani reached global audiences; he also directed music videos for Madonna, Janet Jackson, and Michael Jackson. He died of complications from pneumonia in 2002.
Gear & Materials(1)
Hasselblad
Produced from 1970 to 1994, the 500C/M is a modular medium format SLR using 120 or 220 film. Its interchangeable magazines, focusing screens, and Carl Zeiss lenses made it the standard camera in professional studio and location photography for three decades.
“Ritts used medium format Hasselblad cameras for his studio and location work; the 500C/M's square format and image quality suited the large print sizes and formal precision his celebrity and fashion work demanded.”
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