Hasselblad
Hasselblad 500C/M
Produced from 1970 to 1994, the 500C/M is a modular medium format SLR using 120 or 220 film. Its interchangeable magazines, focusing screens, and Carl Zeiss lenses made it the standard camera in professional studio and location photography for three decades.
Artists who use this(4)
“Kenna has discussed using the Hasselblad 500C/M extensively in interviews about his long-exposure landscape practice.”
“Ritts used medium format Hasselblad cameras for his studio and location work; the 500C/M's square format and image quality suited the large print sizes and formal precision his celebrity and fashion work demanded.”

“Avedon used Hasselblad medium format cameras throughout his studio practice; his method of making multiple exposures across a single sitting — the contact sheets of which he used as compositional tools — relied on the Hasselblad's square format and the physical size of the 6×6 negative. Documented in "Evidence 1944–1994" (1994) and in accounts of his studio practice at his West 58th Street studio.”
“Brandt's distorted nude series — the wide-angle, near-abstract images of the body made from the 1940s onward — was shot on a converted Kodak wide-angle camera initially and later with Hasselblad; the square format and the extreme depth of field he achieved are documented in "Bill Brandt: Shadow of Light" (1966) and in the Victoria and Albert Museum's Brandt archive.”