J.C. Leyendecker

Known for: The Saturday Evening Post covers; the Arrow Collar Man

J.C. Leyendecker produced more than 400 covers for The Saturday Evening Post between 1899 and 1943, defining the visual identity of idealized American masculinity for several decades. His paintings — made with a technique of short, hatched brushstrokes that gave his figures a sculptural precision — influenced Norman Rockwell, who credited Leyendecker as a primary model. His Arrow Collar Man campaign ran for decades and the character became one of the most recognized figures in early American advertising.