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Artists
J.C. Leyendecker

JC_Leyendecker.jpg: Unidentified photographer derivative work: Morn (talk)

J.C. Leyendecker

Painter
American·b. 1874
Known for:
The Saturday Evening Post covers; the Arrow Collar Man
Education:
School of the Art Institute of Chicago; Académie Julian, Paris (under Bouguereau)

J.C. Leyendecker produced more than 400 covers for The Saturday Evening Post between 1899 and 1943, defining the visual identity of idealized American masculinity for several decades. His paintings - made with a technique of short, hatched brushstrokes that gave his figures a sculptural precision - influenced Norman Rockwell, who credited Leyendecker as a primary model. His Arrow Collar Man campaign ran for decades and the character became one of the most recognized figures in early American advertising.

J.C. Leyendecker's Gear List(1)

Oil Paint
Oil Paint

Generic

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Connection note

Mixed a daily fresh blend of stand oil, linseed oil, and turpentine; started with thin sable washes then built up with heavier bristle brushwork

Product description

Oil paint — pigment suspended in a drying oil, typically linseed — has been the dominant painting medium since the fifteenth century. It dries slowly, allowing extended blending, and produces a rich, luminous surface. Available from dozens of manufacturers at student through professional grades.

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