Ernst Haas
PhotographerKnown for: pioneering color photography for Life magazine
Ernst Haas left Vienna in 1948 with a series of photographs of returning Austrian prisoners of war that brought him to the attention of Life magazine and Magnum Photos. His 1953 Life essay on New York in color was among the first major uses of color photography in the magazine, helping establish color as a tool for serious editorial work. He was the first photographer to receive a solo exhibition at MoMA, in 1962.
Gear & Materials(2)

Leica
Introduced in 1954, the M3 was Leitz's first camera to use the M bayonet mount. Its combined viewfinder and rangefinder, with 0.91x magnification, set a standard for 35mm rangefinder design that every subsequent Leica M followed.
“Haas used a Leica M rangefinder for his street and motion work; his 1953 Life magazine essay on New York in color, which helped legitimize color photography in editorial work, was made with a Leica.”
Kodak
Kodachrome 64 is a color reversal (slide) film discontinued by Kodak in 2010 after more than seven decades of production. Its dye-based structure produced colors with exceptional stability and saturation, and it was the predominant film in professional color photography for much of the postwar period.
“Haas was a pioneer of color photography in editorial work and shot on Kodachrome throughout his career at Life magazine; he has discussed Kodachrome's color properties in multiple interviews as central to his color photography practice.”
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